Assam’s Premier Rustic QSR & Specialty Café Chain
"Great food. Good coffee. Better together."
Partnership Model
Initial Investment
Expected Payback
A café concept built for the next growth towns (Tier 2/3 cities)
Tier 2/3 towns often lack clean, aesthetic spaces offering high-quality western QSR food and premium coffee experiences.
Young consumers and families seek modern café hangouts with affordable pricing, aesthetic ambience, and fast service.
High-margin coffee, hygienic fast food, and cozy rustic wooden interiors all packaged into one approachable concept.
Transparent business figures designed for sustainable profitability
| Investment Component | Details & Amounts | Notes |
|---|---|---|
| Initial Investment | ₹8.50 Lakh – ₹9.50 Lakh | Includes setup, equipment & working capital |
| One-time Franchise Fee | ₹1,50,000 - ₹2,00,000 | 5-year brand license & comprehensive training |
| Monthly Sales Target | ₹2,00,000 – ₹2,50,000 | Target based on existing store benchmarks |
| Gross Margin | 65% | Food cost capped at ~35% |
| Expected Payback | 12 – 16 Months | Estimated operational recovery window |
Practical systems engineered to reduce day-to-day complexity
10-day hands-on kitchen, chef, and cashier training at main branch along with exact portioning checklists.
Integrated POS billing with real-time inventory tracking and central supply for sauces & coffee beans.
Requires only 300–400 sq. ft. area with seating capacity for 12–16 guests, compact kitchen, and front counter.